Jenna Ranieri

About Jenna Ranieri

Consumer Behavior Researcher

I’m an organizational change management specialist with an interest in understanding why people do what they do and the talent to convince them to change. I strive to enhance my daily tasks with the most innovative tools, technologies and ideas found through my passion for research.

Outside the office you can find me reciting quotes from my favorite movies, finding ways to make people laugh or exploring a new place.

To learn how I can bring innovation and a fresh lense to your company, please reach out via email, jennaranieri83@gmail.com .

Resume and Elevator Speech

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I am a researcher with a keen skill for observation, constantly questioning why people do what they do and understanding how I can convince them to do otherwise. I love forming plans to strategically communicate to aid in higher productivity and eliminate pain points. My desire to understand people allows me to see gaps in communication others can’t and my knowledge of technology and change management practices make me great at helping people see these gaps and aid them in fixing them.

Writing Samples – Capstone

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Good to the last drop, a sentiment central to the brand and public relations campaign created in Spring of 2019. Maxwell House is a coffee brand most popular with consumers over 60 years old. This is a benefit because of the brand loyalty; however, this is a disadvantage because it is thought of as “my grandfather’s coffee.” With the rise of Starbucks and other chic coffee options, Maxwell House needed a way to shed its dated image to appeal to a younger generation.

Career Specific Samples

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Graviky Labs are an organization that’s sole purpose is reducing the amount of pollution in the air. The founder of the company, Anirudh Sharma, was inspired to help eliminate air pollution after spending time in Asia (Sharam, A). The company has two products, KAALINK and AIR-INK. KAALINK is the technology that captures air pollution produced by cars and other carbon-emitting machines and AIR-INK are art tools created using ink made from pollution. These art tools put use to pollution that differs from it getting sucked into our lungs.